Practice II
Global Distribution
A strong product deserves more markets than it’s in. We research, list, promote and move brands into retail worldwide — one accountable partner from market entry to reorder.
The practice
From market entry to repeat orders
Entering a new retail market is a chain of specialist jobs: knowing where the demand is, getting listed, winning the buyer, supporting the launch, keeping shelves stocked. Most brands assemble five partners to do it. We built one firm that does — with the retailer relationships, market knowledge and logistics discipline to make each launch stick.
Services
What we handle
Market research & listings
We identify where your products will sell, at what price and against which competitors — then build listings that make them visible and compelling in each market.
Retail partnerships
Long-standing relationships with retailers, online and physical, across major markets. We put your products in front of the right buyers — and manage the relationship after the handshake.
Brand development & promotion
Positioning, presentation and promotional campaigns adapted to each market, so the brand lands as intended — not merely translated.
Logistics & supply chain
Warehousing, freight, customs and delivery, handled. Products arrive on time, intact — and keep arriving.
Digital & social campaigns
Launch support and always-on digital campaigns that build local audiences and give retail partners a reason to keep backing the brand.
The names on the shelf are our clients’. Ours stays off the packaging.
We publish no client list and no case studies. References are shared privately, with our clients’ consent — ask us.
Why Velvet Shade
Why brands route through us
Retail is won in the details: the buyer meeting that actually happens, the launch that’s supported past week one, the stock that arrives before the promotion starts. Our retail relationships are built over years of trading, our market knowledge is first-hand, and one senior team carries your brand from entry strategy to ongoing account management. You stay focused on the product; we take care of the path to shelf.
Begin the conversation
Tell us where you want to be stocked.
contact@velvetshade.co.ukA straight view of the route in — and whether we’re the right firm to walk it with you.