Advisory & Distribution
We work in the shade,
so your brand stands in the light.
Velvet Shade is a British advisory and distribution firm with two disciplines: turning supplier dealings into strategic partnerships, and taking product brands onto shelves around the world.
The Firm
Two disciplines. One standard.
Most consultancies advise. Most distributors ship. Velvet Shade does the connected work in between: we strengthen the supplier relationships behind your products, and we open the retail doors in front of them. Engagements are led by the people you meet on day one, scaled to your business, and measured against outcomes agreed at the start — not activity.
Practice I
Supplier Relationship Management
Transactional supplier dealings leave value on the table. We build the frameworks, measures and working relationships that turn key suppliers into strategic partners — better performance, lower risk, and innovation you’d never get from a purchase order.
Read about the practicePractice II
Global Distribution
Getting a product made is one job. Getting it listed, promoted and moving through retail in unfamiliar markets is another. We handle the second — research, listings, retail partnerships, promotion and logistics, end to end.
Read about the practiceThe House Standard
What we hold ourselves to.
We work as an extension of your team. Your objectives set the agenda; our job is to move them.
We question how things are done — including our own methods — and keep only what earns its place.
We hold every engagement to one standard: work we would put our name to. And we do.
We say what we think, charge for what we do, and keep the confidences we’re given.
A note on discretion
The client list you won’t find here
We don’t publish the names of the companies we work for, and we never will. The work sits inside supply chains and retail negotiations — commercially sensitive by nature — and we treat it that way. Discretion is not a gap in our marketing; it is part of the service. Our clients’ names are theirs to share, not ours.
If you’d like to understand our track record, ask us directly. We would rather earn your confidence in conversation than borrow it from a logo wall.
Begin the conversation
Tell us what you’re building.
contact@velvetshade.co.ukOne email reaches the people who would actually do the work.